Public Narrative, Collective Action, and Power

This chapter discusses a framework that combines the head (strategy) and heart (narrative) to facilitate shared understanding and promote collective action. This framework explicates the emotion, motivation, and mobilization behind actions, identifying the inhibitors and facilitators to action. This chapter specifically emphasizes the importance of storytelling as a method of understanding motivations through plot setting, character development, and moral, through the story of self, story of now, and the story of us.