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pdf Solutions Storytelling: Messaging to Mobilize Support for Children's Issues

Tagged in Overview/Summary 74 downloads

This report provides an overview of a research project to test the necessity and effectiveness of ‘solution stories’ (stories about effective programs) to stimulate greater activism and support for programs that are improving the lives of children. It outlines effective approaches of various advocacy groups to support more robust strategic communications programs using the most persuasive and effective messages for telling solution stories.