This campaign is an opportunity to begin a conversation about how we must all work together to improve outcomes for children, youth, and families. It is also an opportunity to describe the broad scope of work that child welfare workers perform to support them. While many child welfare professionals are striving to create an anti-racist, family- and prevention-focused system, we must acknowledge that this is a work in progress, and child welfare programs are in varying phases of improvement.

For those child welfare professionals performing external public relations & communications, we encourage you to customize the pre-written content below. To support your work, we've also developed the NCWWI Communications Guide: How to Advance Organizational Goals Through Effective Messaging, Storytelling, and Public Relations.

We can all make a difference if we work together! We hope you’ll help us spread the word!

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We Are CW complete 02Learn about the impact and signs of child trauma, and how to play a role in their recovery: http://bit.ly/305PvSQ #WeAreChildWelfare

We Are CW complete 05All of us must work together to improve outcomes for children, youth, and families. Find out how you can help:http://bit.ly/3090A5w #WeAreChildWelfare

We Are CW complete 08Child Welfare workers experience burnout at a higher rate than other helping professions and here’s why it matters: http://bit.ly/31uKWPo #WeAreChildWelfare

We Are CW complete 08Everyone needs someone to talk to and provide hope. We do that every day with children, youth, and families: http://bit.ly/34URjNb #WeAreChildWelfare

We Are CW complete 08Children and youth need someone to care about them, advocate for them, and encourage them. We promote healthy growth and development and build resilience in children, youth, families, and caregivers: http://bit.ly/31KvnDe #WeAreChildWelfare

We Are CW complete 08Family First provides prevention and support services to improve the ability of families to safely care for their kids: http://bit.ly/2SqB5qt #WeAreChildWelfare

We Are CW complete 08Child welfare connects families to reduce the impact of substance abuse and mental illness on children and families: http://bit.ly/findtreatment #WeAreChildWelfare

We Are CW complete 08While there is still work to be done, we are actively working to achieve racial equity: http://bit.ly/2sWaaKN http://bit.ly/2NdELKy #WeAreChildWelfare

We Are CW complete 08Learn how collaborations and partnerships between tribes and states help improve outcomes for families through sharing of information, resources, and practices: http://bit.ly/37WZVEC #WeAreChildWelfare

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What do child welfare workers do? Learn about the important role these hard-working individuals play in supporting families, youth, and children in your community: http://bit.ly/31fb8NT #WeAreChildWelfare

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Learn about the child welfare workforce and those with whom they partner: http://bit.ly/WeAreChildWelfare #WeAreChildWelfare


Effective practice + effective workforce = positive outcomes for families, youth, and children: http://bit.ly/1Sw4tIW  #WeAreChildWelfare