This campaign is an opportunity to begin a conversation about how we must all work together to improve outcomes for children, youth, and families. It is also an opportunity to:

• Be transparent that while programs strive to create an anti-racist, family- and prevention-focused system, it is a work in progress. Child welfare programs throughout the country are in varying stages of improvement.
• Increase understanding of this complex work and that community issues cannot be solved by one entity. It requires concerted, collective efforts among community members and agencies – the judicial system, resource parents (e.g., kinship, foster, or adoptive parents), former child welfare-involved families and youth, non-profits, health care, education, and child care, amongst others. It’s vital to have a community-based approach to child protection to create the conditions for strong and thriving families and communities.
• Describe the broad scope of work that child welfare workers perform. While complex, it is fulfilling, and for those wanting to make a difference in their community, it is the time to be part of the internal force for change.

Below are images (right-click to save) and content that can be shared in newsletters, on social media, in meetings, and promoted for staff use on the Intranet. We recommend customizing these messages and encouraging others (e.g., colleagues, community partners, mandatory reporters, schools, doctors, and hospitals) to post some of these materials.

For those responsible for external public relations & communications, we’ve also developed the NCWWI Communications Guide: How to Advance Organizational Goals Through Effective Messaging, Storytelling, and Public Relations. Please get in touch with us if you need assistance or products to support your efforts.